According to VOA News, Washington, due to the pressure in advance of hearings on Russian election interference, the famed social media platform Facebook is moving more transparency for every user who sees and buys political advertising on its site.
On last Friday, Facebook has just announced new plans to increase ad transparency and authentication requirements for advertisers under the coming up amid ongoing scrutiny over Russia’s use of social media to meddle in American politics.
The new effort, which Facebook announced Friday, will be tested in Canada in November and go into effect in the United States next summer ahead of the 2018 midterms. Facebook claims advertisers required to follow that new rules and enhance transparency, which aims at making political advertising much easier to identify.
For an example, if it is a political advertisement, it must be reviewed and confirmed that it is indeed a political advertisement. Moreover, “Paid for by” will be signed in the ad’s interface to tell audiences who sponsored the money and more detailed information in clicking. In addition, Facebook uses Machine Learning technology for identification verification to judge whether they are political advertisers or not in case some advertisers are reluctant to reveal their identities.
Previously, though, Facebook lobbied against more extensive political ad disclosure rules. Mark Zuckerberg, the company’s chief executive, also initially rejected the influence of Russian trolls on his own platform before ultimately admitting that dismissal was a bad idea. Facebook then promised to hire 1,000 new workers to monitor ads.
“We are trying to urgently fix the problem,” said Rob Goldman, the company’s vice president of product for ads and pages, in an interview before the announcement. He stressed that the company “feel[s] strongly about what happened.”
Some media had disclosure Russia used technology platforms to disrupt the election through its proxies in US election last year, which has caused considerable controversy. Facebook, Twitter and Google have involved in the wave of matter. In November America Congress will hold the intermediate stage mid-term election,Facebook does not hope the platform once more used by those people. Zuckerberg said the new effort will be implemented before the midterm elections. Coincidentally， Twitter had introduced a similar effort that would open up the identity of political advertisers.